The Journal · Way of life
There are two ways to give. The first is to give a thing — useful, pretty, soon forgotten. The second is to give a story: an object that says something about the giver, the receiver, or a place that matters to both.
For those with a bond to Morocco — born there, raised there, returning every summer or dreaming of it — a zellige pattern is not decoration: it is memory. The fountain of the family house, the patio of a riad in Fez, the cool floor of a mosque. To give a zellige phone case is to give that memory, in an object looked at a hundred times a day.
That may be what makes this gift so right: it does not end up on a shelf. A phone case lives in the hand, on the café table, in the pocket. And because every ITRI piece is made to order with high-definition printing under varnish, it goes through the months without fading.
A birthday, a wedding — zellige is a pattern of celebration and hospitality —, a departure, a return from Morocco, Eid, or simply to tell someone their roots are beautiful. The three ITRI collections cover iPhone 12 to 17, Samsung Galaxy S23 to S26, AirPods and AirPods Max; shipping is free, to France and Morocco alike.
From the Majorelle, a tribute to Marrakech blue, to the quieter Vert Impérial, the hardest part is choosing the colour. That is a good sign: real stories are never chosen lightly.
Yes: standard delivery is free to Morocco as well as France, and an express DHL option (1-5 working days) is free from €90.
Ring holders and AirPods cases are €37.99, iPhone and Samsung cases €45.99, AirPods Max covers €49.99. Free shipping.
The Majorelle instantly recalls Marrakech blue; the Bleu Nuit is the most understated; the numbered colourways of the Kora collection suit lovers of singular pieces.
Returns are accepted within 14 days; the recipient can exchange the colour with no hidden fees.
